Sammi Heckel

Involvement on campus: Optima Dance- Choreographer, Student Retail Association- Community Involvement Manager, Tour Guide.

What do you like to do outside of academics: I love dancing, baking and cooking, listening to music, spending time with friends and family, and exploring new activities and locations around Madison!

Favorite SoHE class/club: My favorite SOHE class I’ve taken is Consumer Science 561: Consumer Engagement Strategies. It’s really exciting to study consumer-centric businesses and explore different ways companies engage customers and create lasting impressions! I gained skills and learned strategies to better connect with consumers and create value for both businesses and customers. I am also an active member of the Student Retail Association, a SOHE club that introduces students to the vast retail industry through speaker events, industry trips, and more! I have made many valuable personal and professional connections that I will carry with me! This semester I am the Community Involvement, and I plan events to connect our members with the Madison Community! Next year, I have to honor of being the president, alongside my good friend and fellow SRA member. I am excited for this opportunity, and I can’t wait to grow my presence not only in the retail space, but the SOHE community!